News :
Leading Fitness Manufacturer, True Fitness, Selects Adamson
Public Relations for PR
ST. LOUIS, July 5 2005 -- True Fitness
Technology has selected Adamson Public Relations, a division of Adamson
Advertising, to handle public relations for the company's complete line
of products. True Fitness is one of America's oldest and most respected
manufacturers of award-winning treadmills and innovative fitness equipment.
Adamson will work with True Fitness on publicity surrounding the launch
of two new product lines in late 2005 and early 2006. Adamson will also
provide brand support for True, as communicated through advertising,
collateral and POS materials.
The company's product line includes treadmills, elliptical
trainers, upright and recumbent bikes, multi-station gyms, and TrueStretch,
its patented flexibility unit. True treadmills are recognized by leading
independent authorities for smoothness, stability and durability.
Privately held, True Fitness was founded in 1981 by Frank
Trulaske. Today, True Fitness has more than 240,000 square feet of manufacturing,
engineering, testing, warehouse, and office space located at its corporate
headquarters just outside of St. Louis. True Fitness partners with more
than 300 U.S. dealers and 50 offshore distributors that market its products
in over 350 domestic stores and 65 countries worldwide. The company
will celebrate 25 years in business in 2006.
"Adamson's proven record of successful national brand
building and public relations expertise will be instrumental in the
ongoing marketing of our new and existing product lines," said
Paul Gillstrom, vice president of marketing for True Fitness. "We're
pleased to be working with Adamson to promote the True Fitness brand."
"We are very excited about the opportunity to work
with such a longstanding, award-winning brand as True Fitness,"
said Dan McGrath, director of public relations at Adamson. "With
today's health-conscious culture, the fitness products industry is continuing
to see strong growth, and we're looking forward to building on True's
success with some great new product introductions."
Adamson Public Relations is a division of Adamson Advertising.
Established in 1981, Adamson is a full-service advertising agency specializing
in branding, creative, strategic planning, advertising, public relations,
interactive marketing, and direct marketing. The award-winning agency,
located at 222 S. Central Ave. in St. Louis (Clayton), serves more than
30 local, regional and national clients.
For more information, contact:
Amy Burger or Alan Epstein at 314-727-950
(source : biz.yahoo.com)
